Friday, August 22, 2008

Down at the Biggly Wiggly...

For those of you who haven't ever seen one, there's this rather run down old grocery store chain in the US called Piggly Wiggly. Their logo strongly resembles porky pig, as seen below...

Now, the grocery story has nothing to do with pigs, pork, or any other pig related product. I expect the name was because it rhymed and sounded cute, and they could do a logo that looked like a familiar product without actually infringing on the brand. And, this concept is a happy one in Jordan as well. Many of us have noticed and commented on the fun store on the way to the airport, seen below...

El 3atal says that in the past they had a problem with companies using an American brand name (Burger King anyone) but unaffiliated with the actual American brand. So, I tease him that we should open an IHOB (you know, International House of Bancakes), which is nice as it gets away from the issues of trademark infringement. I see that the store owners of the biggly wiggly took the same approach. But here's what actually funny to me about it:

  1. Piggly Wiggly is not found across the US, it used to be throughout Southern States, but has spent the last 20 years dying out.
  2. The stores that are left are run down, sad little places.
  3. The logo for the store is a pig, so those who do know it will be confused about what the biggly wiggly above sells.
  4. Neither the pig, nor the American grocery store have anything to do with fried chicken, which is what the store here in Jordan does.

It kind of makes me wonder, do they think about these brands at all? Like TrueValue (a hardware store in the US) that has some home products, but mostly toys and kids play things... Why pay for the brand (or "borrow" it) if it isn't actually affiliated with your product? I guess just to sound Western. At any rate, I finally snapped a picture of this shop and wanted to introduce those who haven't seen it to Jordan's own biggly wiggly.

Happy Oink!


At 9:23 PM , Blogger Unknown said...

The guys who own it also own the Paradise Bakery. So, I happened to mention that they have stolen and butchered the name of a well-known grocery store. All I got were some shrugs. They did not care. Of course. What am I thinking. Ha.

At 4:53 AM , Blogger Hani Obaid said...

Not overly concerned with the brand, but I haven't tried it, so if the food is good and reasonably priced, it doesn't matter what they call it.

What bothers me is when they take a poorly made low grade Chinese imitation of a product and stick a known brand name label on it, all while selling it as the real brand name.

They do it for perfume too, some guy shows up at our house asking if we have any empty bottles of perfume. Some companies refill them with something of a similar color and sell them for JD60.

At 8:07 AM , Blogger MommaBean said...

Oh, I haven't tried it either, just am amused with the misspelling of a mediocre American brand. And the perfume thing is pretty awful... Yikes!


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